Providing Direct Mail Solutions in Buffalo, New York and Beyond

Solutions

 
 

Industry Information

Below is a link to some of our industry information.

Case Studies:

 
Document Being Inspected During Printing – Downtown Graphics in Buffalo, NY
 
 
The Client
Higher Education institution, Independent
• Fairly young college, started in 1955
• Small alumni base relative to older, Higher Ed institutions
• Current enrollment now exceeds 3,800. Growing & thriving!

The Need
• Increase donor base and gifts; convert SYBUNTS and prospects to donors
• Better engage and steward alumni
• Ask why they gave in the past and what might motivate them to give in the future
• Update relevant personal & employment information
• Ask how the annual giving program could do a better job
 
Document Being Inspected During Printing – Downtown Graphics in Buffalo, NY
 
 
The Solution
Deploy a very successful SURVEY direct mail package that included an ask at the end of the survey. The package was designed to look very official, not promotional, nothing fancy.
• 6x9.5 window envelope package, IMPORTANT DOCUMRNTS ENCLOSED! teaser copy on envelope. Postage stamp.
 
The Results
• 460% increase in responses over previous year (4-5 year SYBUNTS and some prospects)
• 13X increase in dollars raised over the previous year.
• 15 gifts over $100 @ $4,550 including a $2,500 gift from a non-donor
• New donor base increased by 3%
 

Our Partners

 
HP
 
 
HIEDELBERG
 
KODAK
 
ADOBE
 
XEROX
 
XPEDX
 
FUJI
 
PTI